The Case for Confidence

Posted by Bruce Miller
(This is a re-posting of a previously published blog entry.)

"At Barksdale and Theatre IV we remain cautious but confident." That's what I said at the end of the previous blog posting, and that's how Phil and I respond to queries from national arts leaders who bring up the bad news from Wisconsin. With the demise of great colleague theatres such as TheatreVirginia, Madison Rep, Mill Mountain Playhouse in Roanoke, and Charlotte Rep, we expect to entertain questions about our financial health.

The good news is this. For years, our Boards of Trustees have been working intelligently and strategically to ensure that Barksdale and Theatre IV will not follow in the footsteps of these now defunct nonprofit companies. We have engaged in prudent and responsible business planning.

What follows are the five cornerstones that support our confidence, particularly as it relates to the recent closing of Madison Repertory Theatre.

1. The Greater Richmond metro area population as of 2008 is 1,225,626--more than twice the 555,626 people who comprise the metro area population of Madison, WI. This means our population should be two times more able to sustain both the for-profit "Broadway" series co-produced by CenterStage and a nonprofit major professional theatre like Barksdale.

2. According to IRS forms 990 for the year 2008 (the most recent year available):

Barksdale and Theatre IV had combined annual revenue of $5,049,376; Madison Rep had annual revenue of $2,023,579.

74% of Barksdale and Theatre IV's annual revenue was earned through ticket sales and tour fees, and only 26% came in through contributions. Only 53% of Madison Rep's annual revenue was earned through ticket sales, and 47% was dependent upon contributions.

Barksdale and Theatre IV ended fiscal 2008 with a positive fund balance of $1,761,395; Madison Rep ended fiscal 2008 with a negative fund balance of -$424,688.

3. Theatre IV fully owns and is able to borrow against the multi-million dollar historic Empire Theatre.

4. Barksdale Theatre and Theatre IV have developed highly diverse revenue streams, earning significant funds from ticket sales at three major venues and extensive touring throughout Virginia and 32 surrounding states.

5. During all the years when Barksdale and Theatre IV were asked to assist with various efforts to develop Richmond CenterStage, the Richmond leaders of CenterStage pledged not to compete with Theatre IV with regard to our core business--story-based plays and musicals for children and their families. CenterStage pledged not to book in our competitors' productions of major titles in which Theatre IV has invested millions of dollars, the productions we regularly revive from our repertoire. These major titles include Annie, A Christmas Carol, The Best Christmas Pageant Ever, Disney's Beauty and the Beast, Disney's High School Musical, Peter Pan, Rodgers and Hammerstein's Cinderella, Seussical, The Sound of Music, and The Wizard of Oz.

Conversely, Barksdale and Theatre IV have acknowledged CenterStage's need to mount an annual "Broadway" series for adult audiences, and to book in non-competitive, television-based children's programs such as Sesame Street Live, Dora the Explorer, etc.

If CenterStage honors its promises, we believe that Barksdale Theatre, Theatre IV and CenterStage's "Broadway" series will all thrive in our mid-sized market. Surely that is the goal. If CenterStage's leaders are true to their word, we will have a win-win for the entire community.
As I said, we remain confident, but we are not throwing caution to the wind. We continue to do all we can to ensure the success of CenterStage, while working hard also to build up the financial health of Barksdale Theatre and Theatre IV, Richmond's major professional theatre.

--Bruce Miller

Broadway Stars with Barksdale Roots

Posted by Bruce Miller

I wrote a couple weeks ago about accompanying my daughter and three of her high school friends on a Broadway weekend, and I promised to return to this topic soon to discuss the shows we saw. Tonight’s blog entry is about the first musical of this fall’s trip – The Phantom of the Opera.

Phantom may be the longest running show in Broadway history, but I’d never seen it before last month. I hadn’t even seen the movie. When I go to New York, I almost always choose plays and musicals that I think we may produce one day in Richmond. Because of Phantom’s reliance on a huge production, it never made my list.

So it was a thrill for me to see it with my daughter and her friends, three of whom were also seeing it for the first time. The arrangements of the music and the relative simplicity of the special effects (by 2007 standards) reminded us that the show originally opened in London in 1986. But the classic story, the haunting melodies and the solid production values still captured our imaginations.

The most exciting aspect of our visit with the Phantom, at least for me, was the chance to point out proudly to my four teenage charges the two Phantom cast members who have strong roots with Barksdale and Theatre IV – Kris Koop (pictured below and to the right) and George Lee Andrews.

Kris moved to Richmond immediately after graduating from Shenandoah Conservatory of Music in 1987 to work as a touring actress with Theatre IV. She couldn’t have been nicer or more talented. In 1988, she starred as Cinderella in our first production of that Rodgers and Hammerstein classic—our first major musical in the historic Empire. Later that year, she joined Barksdale’s cast of Joseph and the Amazing Technicolor Dreamcoat, and toured with Joseph when it left the Tavern for other venues around the country.

Since 2001, Kris has understudied Phantom’s female leads, and she's played Christine and Carlotta on several occasions. It’s an ideal, top-of-the-heap Broadway job. When not filling in for one of the two leads, Kris appears in the ensemble.

Kris is perhaps most respected in Broadway circles for the leadership she has provided to the Broadway Cares/Equity Fights AIDS fundraising efforts. She began volunteering for BC/EFA as soon as she moved to NYC. She and her husband, Steve Ouellette, House Manager at the Neil Simon Theatre, live in Queens. When she finally got the call that she was cast in Phantom, she was working fulltime at BC/EFA, and she still works there today. One of her special projects has been pulling together The Phantom Cooks, Part Deux, the charity cookbook that thus far has earned over $80,000 for BC/EFA.

Everyone in the Theatre IV and Barksdale family should be so proud of Kris and her exceptional Broadway accomplishments both onstage and off.

George Lee Andrews (pictured in his Phantom costume to the right) has been in the cast of Phantom since its Broadway opening in 1988, almost 20 years ago. Guinness, literally, is taking note. Today he plays the role of Monsieur Firmin, one of the two new owner-managers of the Opera House.

Ten years before George began his record-breaking run in Phantom, he played Cole Porter himself in the ill-fated Los Angeles professional premiere of Barksdale’s mega-hit, Red Hot and Cole.

And George’s Barksdale connections don’t end there. Hannah Zold (pictured to the left), who appeared at Barksdale and Theatre IV most recently in Into the Woods, The Wizard of Oz, Mame, and The Full Monty, has been close pals with George and his daughter, Shannon Lee, since Hannah and Shannon worked together in The Lost Colony in 2002. Lee is the actual family name; Andrews was added as a stage name. When Shannon Lee married one of Hannah’s best buds from college, Aaron Galligan-Stierle (who will be playing Papa Who in Broadway’s How the Grinch Stole Christmas once the strike allows him to), papa George Lee officiated at the wedding ceremony and Hannah Zold was the soloist.

The photo to the right is of Hannah Zold (leaning in from the right) and Jennings Whiteway in the Barksdale lobby during Hannah’s visit to Richmond a couple weeks ago. The weekend after this photo was taken, Hannah was back in NYC, hanging with the Lee clan, including her Phantom pal George.

It’s great to be able to remind the teens who are forging their first associations with the Barksdale and Theatre IV families in 2007 that many of the major theatre artists in today's national headlines are also a part of the historic Barksdale and Theatre IV clans.

To view a 2004 video of Kris and George and their Phantom cast mates, visit http://www.broadway.com/gen/Buzz_Video.aspx?ci=502222.

All of us have reason to be proud and to celebrate the phenomenal success of two great Barksdale and Theatre IV alum – Kris Koop and George Lee Andrews.

--Bruce Miller