The Case for Confidence

Posted by Bruce Miller
(This is a re-posting of a previously published blog entry.)

"At Barksdale and Theatre IV we remain cautious but confident." That's what I said at the end of the previous blog posting, and that's how Phil and I respond to queries from national arts leaders who bring up the bad news from Wisconsin. With the demise of great colleague theatres such as TheatreVirginia, Madison Rep, Mill Mountain Playhouse in Roanoke, and Charlotte Rep, we expect to entertain questions about our financial health.

The good news is this. For years, our Boards of Trustees have been working intelligently and strategically to ensure that Barksdale and Theatre IV will not follow in the footsteps of these now defunct nonprofit companies. We have engaged in prudent and responsible business planning.

What follows are the five cornerstones that support our confidence, particularly as it relates to the recent closing of Madison Repertory Theatre.

1. The Greater Richmond metro area population as of 2008 is 1,225,626--more than twice the 555,626 people who comprise the metro area population of Madison, WI. This means our population should be two times more able to sustain both the for-profit "Broadway" series co-produced by CenterStage and a nonprofit major professional theatre like Barksdale.

2. According to IRS forms 990 for the year 2008 (the most recent year available):

Barksdale and Theatre IV had combined annual revenue of $5,049,376; Madison Rep had annual revenue of $2,023,579.

74% of Barksdale and Theatre IV's annual revenue was earned through ticket sales and tour fees, and only 26% came in through contributions. Only 53% of Madison Rep's annual revenue was earned through ticket sales, and 47% was dependent upon contributions.

Barksdale and Theatre IV ended fiscal 2008 with a positive fund balance of $1,761,395; Madison Rep ended fiscal 2008 with a negative fund balance of -$424,688.

3. Theatre IV fully owns and is able to borrow against the multi-million dollar historic Empire Theatre.

4. Barksdale Theatre and Theatre IV have developed highly diverse revenue streams, earning significant funds from ticket sales at three major venues and extensive touring throughout Virginia and 32 surrounding states.

5. During all the years when Barksdale and Theatre IV were asked to assist with various efforts to develop Richmond CenterStage, the Richmond leaders of CenterStage pledged not to compete with Theatre IV with regard to our core business--story-based plays and musicals for children and their families. CenterStage pledged not to book in our competitors' productions of major titles in which Theatre IV has invested millions of dollars, the productions we regularly revive from our repertoire. These major titles include Annie, A Christmas Carol, The Best Christmas Pageant Ever, Disney's Beauty and the Beast, Disney's High School Musical, Peter Pan, Rodgers and Hammerstein's Cinderella, Seussical, The Sound of Music, and The Wizard of Oz.

Conversely, Barksdale and Theatre IV have acknowledged CenterStage's need to mount an annual "Broadway" series for adult audiences, and to book in non-competitive, television-based children's programs such as Sesame Street Live, Dora the Explorer, etc.

If CenterStage honors its promises, we believe that Barksdale Theatre, Theatre IV and CenterStage's "Broadway" series will all thrive in our mid-sized market. Surely that is the goal. If CenterStage's leaders are true to their word, we will have a win-win for the entire community.
As I said, we remain confident, but we are not throwing caution to the wind. We continue to do all we can to ensure the success of CenterStage, while working hard also to build up the financial health of Barksdale Theatre and Theatre IV, Richmond's major professional theatre.

--Bruce Miller

Chase Kniffen Named Artistic Associate

Posted by Bruce Miller
Beginning today (Monday, July 27), Chase Kniffen rejoins the staff at Barksdale Theatre and Theatre IV. His new position will be that of Artistic Associate. As such, he will provide leadership to various projects. Among other things, he will supervise our participation in the Grand Opening performance at CenterStage, and direct our Spring 2010 production of The Sound of Music.

Chase first worked at Theatre IV when he was 9 years old, appearing as a Munchkin in our second production of The Wizard of Oz. Since then, he has performed in numerous shows here, including Charlie and the Chocolate Factory, Tuck Everlasting, The Secret Garden, Sing Down the Moon, and The Big Adventures of Stuart Little (all at Theatre IV), plus Olympus on My Mind, Annie Get Your Gun, Anything Goes, James Joyce's The Dead, and Mame (all at Barksdale).

Chase starred as John Darling in the Broadway production of Peter Pan, with Cathy Rigby. He later attended the professional musical theatre conservatory program at Broadway’s Circle in the Square. After leaving New York, Chase worked on our staff for several years, first as an intern and then as Special Projects Manager.

During that time, Chase began his professional directing career here with a workshop production of Godspell in the Little Theatre. He next directed our revival of You're a Good Man, Charlie Brown, followed by our two Greater Richmond High School All Star Musicals--summer productions of Grease and Disney's High School Musical, both coproduced by and performed at Steward School. He tried his hand at several tours, plus the Empire run of The True Story of Pocahontas. In 2007, he directed his last mainstage show with us, A Christmas Story, Theatre IV's holiday offering at the historic Empire Theatre.

Chase left Barksdale and Theatre IV in April 2008 to found Stage 1, the highly acclaimed theatre company that recently completed a successful season producing new American musicals. At Stage 1, he produced and directed tick, tick, ...BOOM, Children's Letters to God, Normal, and The Summer of '42. Throughout his year at Stage 1, Chase’s ties to Barksdale and Theatre IV have remained strong.

We are pleased to welcome Chase back to the team. As Richmond’s leading professional theatre, we believe it is our responsibility to provide professional opportunities to Greater Richmond’s best and brightest theatrical talents. We are glad that Chase’s artistic vision, energy and leadership abilities will help to shape the future of our nonprofit company.

--Bruce Miller

The Greater Richmond High School All Star Musical Gets Greater Every Year!

Posted by Bruce Miller

The company of Disney’s High School Musical celebrated after a joyous closing last night, having sold out every performance of its three-week, 15-show run! The Cramer Center seats 500 and additional portable seats were sold or comped at every show. All told, over 7,700 people enjoyed the show.

This tremendous success is due to the hard work and talent of every member of the company, from our able crew to our rockin’ pit band to our console operators to our fantastic box office staff and house volunteers to our top-of-their-game designers, director and choreographer. We’re All in This Together is not just the name of a song.

The success is due also, I know, to the fact that Disney’s High School Musical is a national, almost cultish phenomenon right now, and we’re riding that wave. High School Musical II opens on the Disney Channel on August 17, and if you don't already have that date marked on your calendar, then you must not be in upper elementary. If you were to ask the first 8-year-old girl you meet on the street to name an American musical, there’s a 95% chance that Disney’s High School Musical would be the show she’d name (she'd leave out the Disney, but by contract I'm not allowed to)—with Hairspray and Wicked probably being a close second and third. In my childhood, it would have been The Sound of Music and Mary Poppins. These are the shows that have taken their place. It will be hard, if not impossible, to replicate this box office success next summer.

But it's more than just that. I have to say that I saw the last 15 to 20 minutes of the show probably ten times, and it never failed to bring a tear to my eye. It’s very moving—there’s no other way for me to describe it—to see so many kids from so many different parts of our metro area all singing and dancing their hearts out together in perfect harmony. They come from 20 different high schools and home schools and 18 different zip codes. And from all I could tell, they couldn’t have become better friends or formed a more cohesive team.

Our annual Greater Richmond High School All Star Musical is a GREAT program. Thanks to our partner, The Steward School, our sponsor, McGeorge Mercedes, and everyone involved. I hope you all have a wonderful rest-of-the-summer!

--Bruce Miller